King

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King is the 27-year-old record-breaking Indian artist from New Delhi. He was discovered on MTV’s reality show Hustle, where he was a finalist. In 2020, King dropped his debut album, THE CARNIVAL, which hit over 150M audio streams and 250M YouTube views. Building a dedicated fanbase who have supported him through his start on the streets, King’s latest album Champagne Talk explores diverse soundscapes and moods, bouncing between King’s hip-hop roots, Bollywood melodies, and pop. Across two bodies of genre-bending work, King’s unprecedented success is a welcomed first for the Indian music scene. With Indian charts exclusively dominated by music from Bollywood artists with 10-15 years of experience to their name, King’s trend-bucking popularity is achieving those same levels of success in less than three years, without the Bollywood machine – proving that India’s audiences crave diversity and are ready to embrace a new kind of pop star. With King undeniably fortifying his position as a unique storyteller and melody-king, the dynamic artist is currently making preparations for a major international tour across the US, Canada and UK, as part of his natural progression as a globally recognized pop force.