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London-based newcomer Reuben Aziz has emerged as next wave one to watch. He first teased ‘find u’ a month ago and instantly created a rush of anticipation, leading to 10 million views to date at TikTok, constant demands to release the finished track, and excited comparisons with Brent Faiyaz. In ‘find u’, Reuben’s sped-up, high-pitched vocals instantly command attention as he delivers the song’s unforgettable opening lyric, “Please don’t run, these streets won’t love you like I do.” The track also highlights his talents as a bedroom producer, weaving sweet vocal harmonies, dreamy synths and understated beats around his melodic topline. It’s a big statement from a new artist, and its blend of alternative R&B and pop accessibility will connect with fans of Frank Ocean, Omar Apollo, Knucks, and Sampha. ‘find u’ is just Reuben’s second track after he independently released ‘Foot On The Gas’ earlier this year. His first ambition is modest: “I’m just trying to sing my way out of a 9-5.”