I am using this product I started using it 4 months I am completely natural. I am African American. What is not told to you is that you have to use this product continously in order for it to work. I did not expect my hair to grow @ the same rate as depicted. I was sceptical. I actually Love This product. I have seen growth and an improvement in the strength of my hair. You have to know that this is an investment in yourself. I recently went to a stylist for extentions, I took my products with me. I told him that I needed to be able to use my products he was all for it. I am going back to him. I have an event coming up and I am going to have them installed again. He had never heard of the keranique line but he seemed very interested. I personally think if you need this. Go for it. I like the products I would love to try some of there other products as well. They have a wonderful array of products.