Throughout recorded history philosophers have queried Am I a person or am I a brand Luckily, in our modern world We no longer need to choose between these two sublime options But full coordination of your personhood And your branding can be challenging And that's why I'm here To help you turn your humanity into your hu-brand-ity Hello, I'm Hugh Brandity Welcome to my seminar entitled "Building Your Online Brand" A brand is your soul's own work of art You can never go wrong if you follow your heart Assuming your heart's obsessed with what is best And what's best is anything that can give you a following Your brand can range from simple to obtuse Do you bake fancy cakes or do you rate hot moose? It's not incorrect if you expect to always collect views When you stay on brand You see, a brand is much like a flower In that it stinks and it takes its own path If you think you know how it will grow Then you've never tasted nature's wrath Say you mention offhand that you enjoy Ice cream sandwiches on a hot cruise Expect some tweets about ice cream sandies Every time they're in the news People saying sandies are on sale I love sandies, too Sandies in the mail Made some sandies, Hugh There is no escaping from the ice cream sandwich din Everywhere I go When did it begin? This pain that I know Seems it has been shaping from the simplest of things Didn't give a second thought And the repercussions came too soon And that's why you must contemplate Building a brand by musing in a brand cocoon Let your brandity brand cocoon slowly accrete Because your holometabolous is nearly complete When you venture from here, you'll know no fear Everything is clear Your brand is all consuming once its had its premiere So get ready, you'll soon be so much more Let's hope your branded existence is not one you abhor Open your eyes And arise Make a stand And reveal your brand ♪ Another brand successfully built